INTERNATIONAL
BUSINESS ADMINISTRATION

 

Course Code: L-18

 

FOR ADMISSIONS:

Phone :+39 06 94800190
Email: info@linkinternational.eu

 

The Degree’s Course in International Business Administration provides students with a remarkable ground preparation in the fields of economics, finance and corporate management.

Relying on the effective combination between traditional lecturing and lab-oriented/seminar activities, the Degree’s Course aims at conveying sound methodological tools and an appropriate core knowledge with reference to key business activities. It adopts an integrated approach to systemic and strategic analysis applied to business administration. Such an academic path lays the ground for further study and specialization as well as, already at this stage, for rewarding opportunities of integration into the professional dimension.

Students may opt for the most attractive academic path amongst the following curricula:

FINANCIAL MANAGEMENT
MARKETING & BRAND MANAGEMENT
FASHION & LUXURY


 

CURRICULUM IN FINANCIAL MANAGEMENT

The Course offers sound core qualifications pertaining to enterprises’ financial dynamics, along with the key required competencies to access the professional dimension.

Students enjoy the possibility, at technical and scientific levels, to approach issues of financial, tax-related and strategic nature on the basis of an interdisciplinary methodology and of a two-fold analytical point of view: corporate financial management and the specific handling of administration balances of banks and financial intermediaries.

 

Modules, whose teaching methodology draws inspiration from lessons learned of prestigious international universities, are grounded on meaningfully-innovative approaches, also content-wise (Corporate Finance, Banking, Economics of Financial Intermediaries, International Tax Law).

 

The close interrelation between Degree’s Courses and the activities carried out by Link Campus Research Centres in the fields of Economics and Management (DISEC e CERMES) favors students’ close touch with ground and applied research dimensions. Lecturing and research thus become an unicum to successfully face complex challenges of contemporary work scenarios.

 

Besides Link Campus University has entered into an agreement with the Rome-based Association of Business Consultants and Expert Accountants to enable students to carry out an internship by the Association as part of the curriculum and to be exempted from the written test in the frame of the State Examination (legal requirement to access the professional Association of Business Consultants and Expert Accountants).

 

Professional opportunities

Graduates in Financial Management, already upon finalization of the three-years Course, are apt to integrate their professionalism into the banking, insurance and entrepreneurial environments. They would have also gained that specific expertise to be able to work as business consultants.

 

Employment opportunities

  • Financial segment of entrepreneurial dimensions;
  • Public administration;
  • Banks;
  • Insurance companies;
  • Consultancy companies.

The adopted lecturing methodology relies on the teaching staff’s consolidated experience in finance, banking and tax law.

 

The Course aims at providing students with sound analytical tools to correctly interpret financial phenomena, while at the same time acquiring full awareness of essential regulation profiles in the economic and financial spheres.

 

With a view of prompting students’ gradual academic and human growth, the study plan initially enables the development of analytical skills and subsequently a critical approach vis-à-vis theoretical contents.

 

The Course effectively combines a traditional lecturing approach with practical incentives by the means of project works, business games and business simulations, carried out with the participation of businessmen with an international reputation.

 

Amongst the numerous laboratory activities, the most innovative is likely the one focusing on the in-depth study of International Financial Institutions’ role in the economic context.

 

The teaching methodology, as integrated by laboratories, is grounded on a cooperative learning experience, so that students are in close daily contact with their lecturers. The same course rooms, meant to host a maximum of 25 students, enable a direct relationship and interaction with teachers. The Curriculum is meaningfully enriched with seminar sessions and other practical activities, dedicated to the crucial sectors of corporate finance and economics of financial intermediaries, serving as testing ground for the acquired knowledge.

 

WORKSHOPS

 

Lab on International Financial Institutions

The lab conveys knowledge on the concrete functioning of the most relevant international financial organizations such as, amongst others, the World Bank, the International Monetary Fund and the European Central Bank.

 

Workshop on Management Solution

Set of seminars conducted on the basis of interactive learning strategies on management-related issues, with the objective of offering a concrete idea of how enterprises practically function on the ground.

 

 


 

CURRICULUM IN MARKETING & BRAND MANAGEMENT

 

The Course provides students with a sound knowledge of essential marketing and management features. At the end of the academic path, students would have acquired core competencies to study in depth specific aspects of related economic phenomena and seize interesting professional opportunities in the fields of marketing and business communication.

 

The Course’s purpose is to train marketing and management professionals who are capable to analyze consumer’s behaviors, resort to brand management tools and gain the necessary know-how to assess competitive dynamics of the contemporary marketing.
Modules, whose teaching methodology draws inspiration from lessons learned of prestigious international universities, are grounded on meaningfully-innovative approaches, also content-wise (Marketing, Performance evaluation of marketing activities, Behavioral Marketing, Strategic Management, Supply Chain Management, Media Marketing).

 

The close interrelation between Degree’s Courses and the activities carried out by Link Campus Research Centres in the fields of Economics and Management (DISEC e CERMES) favors students’ close touch with ground and applied research dimensions. Lecturing and research thus become an unicum to successfully face complex challenges of contemporary work scenarios.

 

Moreover Link Campus University has entered into an agreement with the Rome-based Association of Business Consultants and Expert Accountants to enable students to carry out an internship by the Association as part of the curriculum and to be exempted from the written test in the frame of the State Examination (legal requirement to access the professional Association of Business Consultants and Expert Accountants).

 

Professional opportunities

Graduates in Marketing & Brand Management can comfortably serve in the Marketing sector by different enterprises and communication agencies. Specifically, in view of their training and profile, they can be assigned professional tasks in the fields of business communication, public relations, market research/analysis and events organization.

 

Employment opportunities

The Course trains the following professional roles:

  • Product manager;
  • Brand manager;
  • Trade and Retail manager;
  • Customer relation manager;
  • Marketing Analyst.

The adopted lecturing methodology draws inspiration from the academic and professional experience of the teaching staff, specialized in international marketing management and corporate brand management.

With a view of encouraging students’ gradual academic and human growth, the study plan initially enables the development of analytical skills, subsequently a critical awareness of acquired contents and eventually the ability to approach complex issues with an innovative and original forma mentis.

 

The Course effectively combines a traditional lecturing approach with practical incentives by the means of project works, business games and business simulations, carried out with the participation of professionals with an international reputation. Numerous and extremely productive are also the focused seminar sessions.

 

The Curriculum overall reflects a strong practical orientation, clearly stemming from the marketing laboratories (media marketing and cognitive marketing) with a high impact in terms of professional specialization. Amongst lab activities, the most innovative is likely the one focusing on the in-depth analysis of Media Marketing profiles.

 

The teaching methodology, as integrated by laboratories, is grounded on a cooperative learning experience, so that students are in close daily contact with their lecturers. The same course rooms, meant to host a maximum of 25 students, enable a direct relationship and interaction with teachers.

 

WORKSHOPS

 

Workshop on Management Solution

Set of seminars conducted on the basis of interactive learning strategies on management-related issues, with the objective of offering a concrete idea of how enterprises practically function on the ground.

 

Lab on Media Marketing

The lab’s purpose is to offer valid marketing-related operational tools, with particular attention to solution- and media-oriented instruments adopted for the management and development of business communication.

 


 

CURRICULUM IN FASHION & LUXURY

 

The Fashion & Luxury curriculum of the Degree Course in International Business Administration trains the student on solid knowledge of the essential profiles of management, innovation, and Industry 4.0 as well as management issues of organizations operating in the fashion sector.

The disciplines learned will provide the student to acquire the key skills for the management of companies operating in the fashion manufacturing sector.

The courses are characterized by significant innovative means also in terms of content: Industrial Fashion Design, Fashion Marketing, and Digital Innovation, Fashion Industries Evolution, and Art & Fashion History.

In addition, the close contact of the Degree Courses with the activities of the Research Centers of Economics and Management (DISEC and CERMES), allows us to introduce the student to the world of basic and applied research.

At the end of the course, the student has the foundations to develop and deepen specialized elements to welcome professional opportunities in the industry of luxury management.

 

Professional Work Outcomes

The graduate in International Business Administration - Fashion and Luxury curriculum will acquire solid tools and skills in the fields of events, communication, planning, and implementation of marketing and branding.

In particular, the preparation achieved allows the graduate to be able to operate in the sector of fashion and luxury.

The graduate with specialization in Fashion and Luxury can work in the following fields:

  • Junior Fashion Manager,
  • Junior Fashion Product Manager,
  • Store Manager,
  • Online Store Manager

 

Teaching methodology and study plan

The teaching method proposed by the curriculum in Fashion & Luxury makes use of consolidated academic and professional experience of teachers of Link Campus University.

The frontal method of teaching is accompanied by project work, business games, business simulations, and workshops carried out with the participation of entrepreneurs and professionals in the sector.

The teaching is designed to actively involve students in a collaborative learning experience and the classrooms are structured to accommodate a maximum of 25 students per lesson to encourage direct interaction and relationship with the Professors.

The availability and constant use of innovative technologies, methods, and tools have allowed (even during the emergency) a fluid integration, continuous and constant between the physical attendance in the classroom and modern and safe laboratories (Safe University), social collaboration between students and tutors in attendance, even in the mode of remote teaching.

In the new degree courses, there is the possibility to switch from one form to another (Switch) based on needs, by having the presence of technological sanitization systems that are robotic and advanced (Phygital Care).

The entire degree program, from enrolment to graduation, is certified with Blockchain technology.

 

WORKSHOPS

Fashion Modeller

The workshop is held by professionals in the Italian Haute Couture sector and is aimed at developing the most creative skills of professionals who intend to train with the proposed course of study. The Made in Italy product is synonymous with luxury and craftsmanship also with particular attention to the decorative arts that are part of a path closely linked to our culture and our tradition.