INTERNATIONAL
BUSINESS ADMINISTRATION

 

Course Code: L-18
Dean: Piergiorgio Valente

 

FOR ADMISSIONS:

Phone :+39 06 94800183
Email : info@linkinternational.eu

 

The Degree’s Course in International Business Administration provides students with a remarkable ground preparation in the fields of economics, finance and corporate management.

 

Students may opt for the most attractive academic path amongst the following curricula:

 

GLOBAL INNOVATIVE ENTERPRENEURSHIP
FINANCIAL MANAGEMENT
MARKETING & BRAND MANAGEMENT
SPORT ECONOMY AND POLITICS

 
Relying on the effective combination between traditional lecturing and lab-oriented/seminar activities, the Degree’s Course aims at conveying sound methodological tools and an appropriate core knowledge with reference to key business activities. It adopts an integrated approach to systemic and strategic analysis applied to business administration. Such an academic path lays the ground for further study and specialization as well as, already at this stage, for rewarding opportunities of integration into the professional dimension.


 

CURRICULUM IN GLOBAL INNOVATIVE ENTREPRENEURSHIP

 

The Course adopts an integrated approach to corporate management studies, paving the way for interesting professional opportunities or, alternatively, an additional specialization path.

 

Students acquire the necessary competencies to be able to assess business dynamics along with the required know-how to plan and develop entrepreneurial initiatives with an innovative and international approach. They also enjoy the possibility, at technical and scientific levels, to approach issues of managerial and strategic nature, whose frontiers are not merely confined to current trends, being rather projected into enterprises’ future development dynamics and related opportunities in terms of innovation-based growth.

 

Modules, whose teaching methodology draws inspiration from lessons learned of prestigious international universities, are grounded on meaningfully-innovative approaches, also content-wise (Corporate Strategy and Governance, Analysis & Investment Financing, Supply Chain Management, Business Digital Technologies, Big Data).

 

The close interrelation between Degree’s Courses and the activities carried out by Link Campus Research Centres in the fields of Economics and Management (DISEC e CERMES) favors students’ close touch with ground and applied research dimensions. Lecturing and research thus become an unicum to successfully face complex challenges of contemporary work scenarios.

 

Moreover Link Campus University has entered into an agreement with the Rome-based Association of Business Consultants and Expert Accountants to enable students to carry out an internship by the Association as part of the curriculum and to be exempted from the written test in the frame of the State Examination (legal requirement to access the professional Association of Business Consultants and Expert Accountants).

 

Professional opportunities

Graduates in Global Innovative Entrepreneurship are suitable to set up innovative businesses, having acquired the expertise to perform business consultancy activities, from the very initial stage of devising a business idea, throughout the launching phase, up to the real management. Furthermore students are in the position to possibly embark on family-owned/run small and medium enterprises.

 

Employment opportunities

  • Start-uppers;
  • Professionals by multinational businesses and innovative Small and Medium Enterprises (SMEs) with the competences, amongst others, of business developers, business consultants, experts in technological transfer and in procurement activities.

The adopted lecturing methodology draws inspiration from the teaching staff’s consolidated experience in global management, innovative entrepreneurship and international business.

 

With a view of encouraging students’ gradual academic and human growth, the study plan initially allows the mastery of economics-related theoretical and analytical tools and subsequently a critical awareness of acquired contents.

 

The Course effectively combines a traditional lecturing approach with practical incentives by the means of project works, business games and business simulations, carried out with the participation of businessmen with an international reputation.

 

Amongst the numerous laboratory activities, the most innovative is likely the one focusing on the in-depth study of Business Digitalization Processes.

 

The teaching methodology, as integrated by laboratories, is grounded on a cooperative learning experience, so that students are in close daily contact with their lecturers. The same course rooms, meant to host a maximum of 25 students, enable a direct relationship and interaction with teachers. The Curriculum is meaningfully enriched with seminar sessions and other practical activities, dedicated to the crucial sectors of global entrepreneurship and serving as testing ground for the theoretical knowledge.

 

WORKSHOPS

 

Workshop on Management Solution

Set of seminars conducted on the basis of interactive learning strategies on management-related issues, with the objective of offering a concrete idea of how enterprises practically function on the ground.

 

Lab on enterprises’ digitalization

The lab was devised to provide students with useful operational tools to mainstream digital technologies into all different business functions and organizational segments, including into the relations with third subjects (such as suppliers, customers, knowledge sources and technology providers).


 

CURRICULUM IN FINANCIAL MANAGEMENT

The Course offers sound core qualifications pertaining to enterprises’ financial dynamics, along with the key required competencies to access the professional dimension.

Students enjoy the possibility, at technical and scientific levels, to approach issues of financial, tax-related and strategic nature on the basis of an interdisciplinary methodology and of a two-fold analytical point of view: corporate financial management and the specific handling of administration balances of banks and financial intermediaries.

 

Modules, whose teaching methodology draws inspiration from lessons learned of prestigious international universities, are grounded on meaningfully-innovative approaches, also content-wise (Corporate Finance, Banking, Economics of Financial Intermediaries, International Tax Law).

 

The close interrelation between Degree’s Courses and the activities carried out by Link Campus Research Centres in the fields of Economics and Management (DISEC e CERMES) favors students’ close touch with ground and applied research dimensions. Lecturing and research thus become an unicum to successfully face complex challenges of contemporary work scenarios.

 

Besides Link Campus University has entered into an agreement with the Rome-based Association of Business Consultants and Expert Accountants to enable students to carry out an internship by the Association as part of the curriculum and to be exempted from the written test in the frame of the State Examination (legal requirement to access the professional Association of Business Consultants and Expert Accountants).

 

Professional opportunities

Graduates in Financial Management, already upon finalization of the three-years Course, are apt to integrate their professionalism into the banking, insurance and entrepreneurial environments. They would have also gained that specific expertise to be able to work as business consultants.

 

Employment opportunities

  • Financial segment of entrepreneurial dimensions;
  • Public administration;
  • Banks;
  • Insurance companies;
  • Consultancy companies.

The adopted lecturing methodology relies on the teaching staff’s consolidated experience in finance, banking and tax law.

 

The Course aims at providing students with sound analytical tools to correctly interpret financial phenomena, while at the same time acquiring full awareness of essential regulation profiles in the economic and financial spheres.

 

With a view of prompting students’ gradual academic and human growth, the study plan initially enables the development of analytical skills and subsequently a critical approach vis-à-vis theoretical contents.

 

The Course effectively combines a traditional lecturing approach with practical incentives by the means of project works, business games and business simulations, carried out with the participation of businessmen with an international reputation.

 

Amongst the numerous laboratory activities, the most innovative is likely the one focusing on the in-depth study of International Financial Institutions’ role in the economic context.

 

The teaching methodology, as integrated by laboratories, is grounded on a cooperative learning experience, so that students are in close daily contact with their lecturers. The same course rooms, meant to host a maximum of 25 students, enable a direct relationship and interaction with teachers. The Curriculum is meaningfully enriched with seminar sessions and other practical activities, dedicated to the crucial sectors of corporate finance and economics of financial intermediaries, serving as testing ground for the acquired knowledge.

 

WORKSHOPS

 

Lab on International Financial Institutions

The lab conveys knowledge on the concrete functioning of the most relevant international financial organizations such as, amongst others, the World Bank, the International Monetary Fund and the European Central Bank.

 

Workshop on Management Solution

Set of seminars conducted on the basis of interactive learning strategies on management-related issues, with the objective of offering a concrete idea of how enterprises practically function on the ground.

 

 


 

CURRICULUM IN MARKETING & BRAND MANAGEMENT

 

The Course provides students with a sound knowledge of essential marketing and management features. At the end of the academic path, students would have acquired core competencies to study in depth specific aspects of related economic phenomena and seize interesting professional opportunities in the fields of marketing and business communication.

 

The Course’s purpose is to train marketing and management professionals who are capable to analyze consumer’s behaviors, resort to brand management tools and gain the necessary know-how to assess competitive dynamics of the contemporary marketing.
Modules, whose teaching methodology draws inspiration from lessons learned of prestigious international universities, are grounded on meaningfully-innovative approaches, also content-wise (Marketing, Performance evaluation of marketing activities, Behavioral Marketing, Strategic Management, Supply Chain Management, Media Marketing).

 

The close interrelation between Degree’s Courses and the activities carried out by Link Campus Research Centres in the fields of Economics and Management (DISEC e CERMES) favors students’ close touch with ground and applied research dimensions. Lecturing and research thus become an unicum to successfully face complex challenges of contemporary work scenarios.

 

Moreover Link Campus University has entered into an agreement with the Rome-based Association of Business Consultants and Expert Accountants to enable students to carry out an internship by the Association as part of the curriculum and to be exempted from the written test in the frame of the State Examination (legal requirement to access the professional Association of Business Consultants and Expert Accountants).

 

Professional opportunities

Graduates in Marketing & Brand Management can comfortably serve in the Marketing sector by different enterprises and communication agencies. Specifically, in view of their training and profile, they can be assigned professional tasks in the fields of business communication, public relations, market research/analysis and events organization.

 

Employment opportunities

The Course trains the following professional roles:

  • Product manager;
  • Brand manager;
  • Trade and Retail manager;
  • Customer relation manager;
  • Marketing Analyst.

The adopted lecturing methodology draws inspiration from the academic and professional experience of the teaching staff, specialized in international marketing management and corporate brand management.

With a view of encouraging students’ gradual academic and human growth, the study plan initially enables the development of analytical skills, subsequently a critical awareness of acquired contents and eventually the ability to approach complex issues with an innovative and original forma mentis.

 

The Course effectively combines a traditional lecturing approach with practical incentives by the means of project works, business games and business simulations, carried out with the participation of professionals with an international reputation. Numerous and extremely productive are also the focused seminar sessions.

 

The Curriculum overall reflects a strong practical orientation, clearly stemming from the marketing laboratories (media marketing and cognitive marketing) with a high impact in terms of professional specialization. Amongst lab activities, the most innovative is likely the one focusing on the in-depth analysis of Media Marketing profiles.

 

The teaching methodology, as integrated by laboratories, is grounded on a cooperative learning experience, so that students are in close daily contact with their lecturers. The same course rooms, meant to host a maximum of 25 students, enable a direct relationship and interaction with teachers.

 

WORKSHOPS

 

Workshop on Management Solution

Set of seminars conducted on the basis of interactive learning strategies on management-related issues, with the objective of offering a concrete idea of how enterprises practically function on the ground.

 

Lab on Media Marketing

The lab’s purpose is to offer valid marketing-related operational tools, with particular attention to solution- and media-oriented instruments adopted for the management and development of business communication.

 


 

CURRICULUM IN SPORT ECONOMY AND POLITICS

 

The Course aims at combining the core elements of a Degree’s Course in Economics with basic competences required for the management of the multifaceted sport dimension.

 

Standard economics-related subjects are therefore integrated with sport business-focused modules, so that from the very beginning students become accustomed to apply institutional concepts to the specific demands of sport management. Developing a clear understanding of organizational rules and governance, legal features, sport communication strategies and even psychological fundamentals related to team or athletes’ management can make the difference between success and defeat. Such a sensitivity also draws a clear-cut line between a manager who has forcibly “adapted” to the sport business and a real manager, who is able to correctly interpret surrounding dynamics and fully handle each single aspect within a flourishing labor market.

 

Besides Link Campus University has entered into an agreement with the Rome-based Association of Business Consultants and Expert Accountants to enable students to carry out an internship by the Association as part of the curriculum and to be exempted from the written test in the frame of the State Examination (legal requirement to access the professional Association of Business Consultants and Expert Accountants).

 

The Course aims at conveying:

  • Knowledge of sector-related economic and political dynamics;
  • Ground competences on sport business management;
  • Strategic vision applied to sport business management;
  • Deep insight into the national and international sport legal framework;
  • Competences needed to understand the dynamics of sponsoring and radio/television-related rights markets in the sport sector.

The Course combines traditional lecturing with labs and business games to experience a real sport dimension by the means of simulations (the topics here range from Sport Justice to Sport Marketing to the Sport Legal Framework).

 

Professional opportunities

The curriculum in Sport Economy and Policies thus incorporates into a standard Degree’s Course in International Business Economics specific modules pertaining to sport management and the relevant legal framework, to facilitate the whole understanding of national and international sport organizations’ peculiarities, their governance and economic/financial management models along with, from a broader point of view, future prospects of a steadily-expanding sector.

 

The Course aims at training the following professional roles:

  • Managers of national and international sport bodies;
  • Top roles and consultants by public Institutions dealing with sport economy and policies;
  • Managers of sport associations and clubs;
  • Organizers and managers of sport happenings;
  • Managers of public and private sport complexes;
  • Managers of professional athletes.

The validity and soundness of such an academic approach as well as the capacity to train highly-specialized professionals, apt to serve in a multifaceted and constantly-evolving environment, has been endorsed by several well-known athletes, who have opted for Link Campus:

 

Sara Bertolasi – Rowing
Paolo Bossini – Swimming
Oxana Corso – Athletics (Para-Olympic Games)
Lorenzo De Silvestri – Football
Tania Di Mario – Water polo
Margherita Granbassi – Fencing
Luca Grandinetti – Pentathlon
Massimo Giacoppo – Water polo
Matteo Stefanini – Rowing
Carla Talarico – Basketball

 

WORKSHOPS

Lab on Sport Diplomacy

 

Drafting of an Olympic Games-related dossier

 

Lab on Sport Legal Framework

The lab intends to apply institutes and economic-financial theories to the specialized sector of football clubs (e.g. A.S. Roma), assessing the whole relationship with football players, payment-, insurance- and social security-wise. It also introduces to the complexities of the Sport Legal Framework. In the context of dedicated simulations, students are encouraged to put themselves into sport managers’ shoes, dealing with economic and extra-sport aspects and with the club’s functioning and management, down to the safeguard of the youngest footballers’ generations. As an alternative, students are invited to perform the role of players’ agents, thus handling economic and administrative relations on their behalf, in compliance with the Italian Football Game Federation (F.I.G.C.)’s internal regulations on membership and transfers.

 

Lab on Sport Marketing

The lab allows students to implement the knowledge acquired in the framework of the Link Campus Degree’s Course in Sport Economy by the means of simulations focused on promoting and organizing national and international sport events (e.g. the Italy-based International Tennis Tournament). Students are requested to plan business strategies that harmonize under-control factors (e.g. remuneration, sponsoring, advertising, awards et cetera) with the peculiarities and fluctuations of market variables (e.g. sale percentages) and unexpected events (e.g. athletes’ withdrawal from competitions) to satisfy current and potential customers and put enterprises in the condition to gain reasonable profits.

 

Workshop on Management Solution

Set of seminars conducted on the basis of interactive learning strategies on management-related issues, with the objective of offering a concrete idea of how enterprises practically function on the ground.

 

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