INTERNATIONAL BUSINESS MANAGEMENT

 

Course Code: LM-77
Dean: Franco Masera

 

FOR ADMISSIONS:

Phone :+39 06 94800183
Email : info@linkinternational.eu

 

The Master Degree’s Course in Business Management trains young graduates for high-profile positions by public economic organizations and private and no-profit associations, with supporting tasks vis-à-vis the leading and/or functional teams (in the fields of administration and finance, planning and control, strategic marketing, supply chain management and business innovation).

 

The Course allows students to gain expertise on planning techniques and methodologies, implementation and management applied to: leading management (e.g.: strategic framework and global scenarios); a wide range of business activities (e.g.: finance, administration, management, management control, marketing and business innovation).

 

In this line, the Master Degree’s Course in Business Management is structured into different curricula so that students can easily identify the specific orientation that better reflects their aptitudes and professional ambitions. Furthermore, the Course offers precious opportunities of international exchanges in the framework of the Erasmus+ Programme and Bilateral Agreements, while promoting experiences of training/stage by enterprises, similarly regarded as relevant educational chances to test the acquired knowledge and competence directly on the ground.

 

Students may opt for the most suitable academic path amongst the following curricula:

 


 

Curriculum in Global Innovative Entrepreneurship

 

The Course’s objective is to train future entrepreneurs, professionals in the fields of management and international business, able to carry out, to the best of their capacities, the analysis and assessment of innovative markets, in their mechanisms, dynamics and evolution all over the world. Related modules provide students with successful tools and with the most advanced strategies to launch solid international start up or manage global businesses.

 

Students get the chance to attend innovative lectures, peculiar in their approaches, unique in their contents (Family Business, Innovation Management, Corporate Strategy and Governance, Business Creation, Supply Chain Management, Big Data) and deeply inspired by lessons learned drawn from prestigious international universities.
The close interrelation between Degree’s Courses and the activities carried out by Link Campus Research Centres in the fields of Economics and Management (DISEC e CERMES) favors students’ close touch with ground and applied research dimensions. Lecturing and research thus become a harmonized point of reference to successfully face complex challenges of the contemporary work scenarios.

 

Moreover, Link Campus University has entered into an agreement with the Rome-based Association of Business Consultants and Expert Accountants to enable students to carry out an internship by the Association as part of the curriculum and to be exempted from the written test in the frame of the State Examination (legal requirement to access the professional Association of Business Consultants and Expert Accountants).

 

Graduates in Global Innovative Entrepreneurship can perform entrepreneurial, managerial and supervisory functions for devising and developing business activities in the context of globalized and innovative environments. Likewise, professionals in the sector may opt for the setting up and expansion of their own businesses or for the management and supervision of enterprises active in highly-innovative and globalized scenarios.

 

Professional opportunities:

  • Start-uppers;
  • Entrepreneurs;
  • Advanced professionals, with the specialization of sector analysts;
  • Business developers;
  • Experts in business strategies;
  • Business consultants;
  • Managers of intellectual property rights;
  • Experts in technological transfer and in procurement activities;
  • Managers and directors of innovative and global enterprises.

The adopted lecturing methodology draws inspiration from the consolidated experience of the teaching staff, specialized in global management, innovative entrepreneurship and international business, rewardingly combining a traditional lecturing approach with a strong practical orientation by the means of project works, business games and business simulations, carried out with the participation of entrepreneurs with an international approach.

 

The teaching methodology, jointly with lab activities (Start-up Lab, Digitalization and Global Entrepreneurship), is grounded on students’ active involvement as well as on a unique and stimulating cooperative learning experience, so that students are in close daily contact with their lecturers. Course rooms, meant to host a maximum number of 25 students, enable a direct relationship and interaction with teachers. It is also worth mentioning those training activities conducted by the related laboratories that focus on the crucial area of Global Entrepreneurship and aim at testing the gained core knowledge.

 

WORKSHOPS

Lab on global enterprises, often "invisible"

The lab’s objective is to study in depth global enterprises’ managerial issues and adopted strategies, with special emphasis on tax-related aspects, the financial component and the intercompany transactions dimension.

 

Lab on Start-up

The lab enables students to work on planning start-up initiatives, while taking care of all different components, related to tax policies, the legal framework, the financial sector, the organizational-productive chain, commercial activities and the logistical and supply-related segments.

 

Lab on enterprises’ digitalization

The lab was devised to provide students with useful operational tools to mainstream digital technologies into all different business functions and organizational segments, including into the relations with third subjects (such as suppliers, customers, knowledge sources, technology providers et cetera).

 

 * View ECTS Guide


 

Curriculum in Financial management

 

The Course aims at training professionals in the fields of finance and international tax policies, capable to deal with business financial management - foreseeing and assessing financial requirements and growth strategies - as well as to handle the tax-related component of entrepreneurial activities in the context of geographically-diverse scenarios and countries.

 

Students get the chance to attend innovative lectures, peculiar in their approaches, unique in their contents (Behavioural Finance, Tax and Financial Planning and Transfer Pricing) and deeply inspired by lessons learned drawn from prestigious international universities.
The close interrelation between Degree’s Courses and the activities carried out by Link Campus Research Centres in the fields of Economics and Management (DISEC e CERMES) favors students’ close touch with ground and applied research dimensions. Lecturing and research thus become a harmonized point of reference to successfully face complex challenges of the contemporary work scenarios.

 

Moreover, Link Campus University has entered into an agreement with the Rome-based Association of Business Consultants and Expert Accountants to enable students to carry out an internship by the Association as part of the curriculum and to be exempted from the written test in the frame of the State Examination (legal requirement to access the professional Association of Business Consultants and Expert Accountants).

 

Graduates in Financial Management are suitable to work as entrepreneurs, consultants, professional staff and managers and to appropriately identify and solve financial issues throughout the stages of businesses launching and development. Particular attention is paid to connection-building with bank and financial agents as well as to the handling of tax-related aspects from a national and international point of view.

 

Experts in this sector can likewise work for the identification of tools, funds and investors by financial segments of enterprises and institutions, for intermediation and tax management by tax consultancy offices.

 

Professional opportunities:

  • Financial segment of small and medium enterprises in whatsoever specialization field;
  • Public administration;
  • Financial intermediation (Banks, SGR, Funds);
  • Bodies in charge of overseeing the banking and financial systems at national (Banca d’Italia,
    Consob, Ivass) and international (BCE, European Supervisory Authorities) levels;
  • Financial management;
  • Consultancy companies.

The adopted lecturing methodology draws inspiration from the consolidated experience of the teaching staff, specialized in finance, banking and tax law, rewardingly combining a traditional lecturing approach with a sharp practical orientation by the means of project works, business games and business simulations, carried out with the participation of experts with an international reputation.

The teaching methodology, jointly with lab activities (Trading Lab, Media Marketing, Start-up Lab), is grounded on students’ active involvement as well as on a unique and stimulating cooperative learning experience, so that students are in close daily contact with their lecturers. Course rooms, meant to host a maximum number of 25 students, enable a direct relationship and interaction with teachers. It is also worth mentioning those training activities conducted by the related laboratories that focus on the crucial area of Financial Management and aim at further developing the acquired theoretical knowledge.

 

WORKSHOPS

Trading Lab

The lab provides students with tools and methodologies to be able to operate on financial markets, by training them in the utilization of specific trading-focused negotiation platforms.

 

Lab on Start-up

The lab enables students to work on planning start-up initiatives, while taking care of all different components, related to tax policies, the legal framework, the financial sector, the organizational-productive chain, commercial activities and the logistical and supply-related segments.

 

Lab on enterprises’ digitalization

The lab was devised to provide students with useful operational tools to mainstream digital technologies into all different business functions and organizational segments, including into the relations with third subjects (such as suppliers, customers, knowledge sources, technology providers et cetera).

 

* View ECTS Guide


 

Curriculum in Marketing & Brand Management

 

The Course’s objective is to train marketing and management professionals who are capable to analyze and predict consumers’ behavior, to resort to the most advanced tools of brand management, to launch and sponsor corporate identities on international markets, to devise “glocal” goods and to compete in geographically-varied scenarios and countries, while relying on the most sophisticated contemporary marketing strategies. Students get the chance to attend innovative lectures, peculiar in their approaches, unique in their contents (Advanced Marketing, Behavioral Marketing, Brand Management and Media Marketing) and deeply inspired by lessons learned drawn from prestigious international universities.

 

The close interrelation between Degree’s Courses and the activities carried out by Link Campus Research Centres in the fields of Economics and Management (DISEC e CERMES) favors students’ close touch with ground and applied research dimensions. Lecturing and research thus become a harmonized point of reference to successfully face complex challenges of the contemporary work scenarios.

 

Moreover, Link Campus University has entered into an agreement with the Rome-based Association of Business Consultants and Expert Accountants to enable students to carry out an internship by the Association as part of the curriculum and to be exempted from the written test in the frame of the State Examination (legal requirement to access the professional Association of Business Consultants and Expert Accountants).

 

Graduates in Marketing and Brand Management specialization can serve in the Marketing sector of goods- and/or services- oriented enterprises, of communication agencies or in the context of processes linked to the relationship between businesses and markets. Specifically, professionals become able to manage the definition of corporate identities, the placing of products and/or brands, the implementation of the marketing mix, the planning of business communication, the improvement of logistic activities, the development of researches and market analyses, the performance of public relation activities, the setting up of press offices and the organization of events.

 

Professional opportunities:

  • Product manager;
  • Brand manager;
  • Trade and Retail manager;
  • Supply chain manager;
  • Customer relation manager;
  • Marketing Analyst;
  • Key communication specialist.

The adopted lecturing methodology draws inspiration from the academic, professional and research experiences of the teaching staff, specialized in international marketing management and corporate brand management, rewardingly combining a traditional lecturing approach with a practical orientation by the means of marketing laboratories (Media Marketing, Marketing from the angle of behavioral and cognitive sciences, Start-up Lab), project works, business games and business simulations, carried out with the participation of marketing managers from multinational and global enterprises.

 

The teaching methodology is grounded on a cooperative learning experience, so that students are in close daily contact with their lecturers. Course rooms, meant to host a maximum number of 25 students, enable a direct relationship with teachers.

 

WORKSHOPS

Lab on Media Marketing

The lab’s purpose is to offer valid marketing-related operational tools, with particular attention to solution- and media-oriented instruments adopted for the management and development of business communication, according to innovative modalities.

 

Lab on Marketing from the point of view of behavioral and cognitive sciences

The lab aims at training students on how to plan marketing initiatives, while resorting to models and innovative tools offered by the behavioral and psycho - cognitive sciences.

 

Lab on Start-up

The lab enables students to work on planning start-up initiatives, while taking care of all different components, related to tax policies, the legal framework, the financial sector, the organizational-productive chain, commercial activities and the logistical and supply-related segments.

 

Lab on enterprises’ digitalization

The lab was devised to provide students with useful operational tools to mainstream digital technologies into all different business functions and organizational segments, including into the relations with third subjects (such as suppliers, customers, knowledge sources, technology providers et cetera).

 

* View ECTS Guide


 

Curriculum in Sports Business Management

 

The Course represents an unicum within the Italian academic context, as deeply-focused lecturing on the sport dimension is integrated into the frame of a Master Degree’s Course in Business Management.

 

The Course aims at training highly-specialized professionals, prepared to serve in both the national and international sport contexts, capable to make the most of economic and social benefits of sport activities, while grasping their complexity and multidimensionality.
The analysis of the strategic and political features of the sport phenomenon, the in-depth study of all legal, financial and organizational aspects, the contextualization - including at philosophical and sociological level - of sport activities allow students to adequately interpret the dynamics inherent to the sport business, while sponsoring a real managerial culture applied to the sport system.

 

Moreover, Link Campus University has entered into an agreement with the Rome-based Association of Business Consultants and Expert Accountants to enable students to carry out an internship by the Association as part of the curriculum and to be exempted from the written test in the frame of the State Examination (legal requirement to access the professional Association of Business Consultants and Expert Accountants).

 

The Course aims at transmitting:

  • Knowledge of economic and political dynamics of the specific sector;
  • Ground and specialized competences on sport business management;
  • Strategic vision applied to sport business management;
  • Deep insight into the national and international sport-related legal framework;
  • Competences needed to understand the dynamics of sponsoring and radio/television-related rights markets in the sport sector.

The Course combines traditional lecturing with labs and business games to experience a real sport dimension by the means of simulations (the topics here range from Sport Justice to Sport Marketing to the Sport Legal Framework).

 

Professional opportunities:

The Sport Business Management curriculum therefore incorporates into the standard Master Degree’s Course in Business Management specific modules pertaining to sport management and the relevant legal framework, to favor the whole understanding of national and international sport organizations’ peculiarities, their governance and economic/financial management models and, in general terms, future prospects of a steadily-growing sector.

 

The Course aims at training the following professional roles:

  • Managers of national and international sport bodies;
  • Top roles and consultants by public Institutions dealing with Sport Economy and Policies;
  • Managers of sport associations and clubs;
  • Organizers and managers of sport happenings;
  • Managers of public and private sport complexes;
  • Managers of professional athletes.

The validity and soundness of such an academic approach, along with the capacity to train highly-specialized professionals, apt to serve in a multi-faceted and constantly-evolving reality, has been endorsed by several well-known athletes, who have opted for Link Campus:

 

Sara Bertolasi – Rowing
Paolo Bossini – Swimming
Oxana Corso – Athletics (Para-Olympic Games)
Lorenzo De Silvestri – Football
Tania Di Mario – Water polo
Margherita Granbassi – Fencing
Luca Grandinetti – Pentathlon
Massimo Giacoppo – Water polo
Matteo Stefanini – Rowing
Carla Talarico – Basketball

 

WORKSHOPS

Lab on Sport Diplomacy

 

Drafting of an Olympic Games-related dossier

 

Lab on Sport Legal Framework

The lab intends to apply institutes and economic-financial theories to the specialized sector of football clubs (e.g. A.S. Roma), assessing the whole relationship with football players, payment-, insurance- and social security-wise. It also introduces to the complexities of the Sport Legal Framework. In the context of dedicated simulations, students are encouraged to put themselves into sport managers’ shoes, dealing with economic and extra-sport aspects and with the club’s functioning and management, down to the safeguard of the youngest footballers’ generations. As an alternative, students are invited to perform the role of players’ agents, thus handling economic and administrative relations on their behalf, in compliance with the Italian Football Game Federation (F.I.G.C.)’s internal regulations on membership and transfers.

 

Lab on Sport Marketing

The lab allows students to implement the knowledge acquired in the framework of the Link Campus Degree’s Course in Sport Economy by the means of simulations focused on promoting and organizing national and international sport events (e.g. the Italy-based International Tennis Tournament). Students are requested to plan business strategies that harmonize under-control factors (e.g. remuneration, sponsoring, advertising, awards et cetera) with the peculiarities and fluctuations of market variables (e.g. sale percentages) and unexpected events (e.g. athletes’ withdrawal from competitions) to satisfy current and potential customers and put enterprises in the condition to gain reasonable profits.

 

Lab on Start-up

The lab enables students to work on planning start-up initiatives, while taking care of all different components, related to tax policies, the legal framework, the financial sector, the organizational-productive chain, commercial activities and the logistical and supply-related segments.

 

Lab on enterprises’ digitalization

The lab was devised to provide students with useful operational tools to mainstream digital technologies into all different business functions and organizational segments, including into the relations with third subjects (such as suppliers, customers, knowledge sources, technology providers et cetera).

 

 * View ECTS Guide

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