ECONOMICS -
INTERNATIONAL
BUSINESS
ADMINISTRATION

 

Course Code: LM-77
Dean: Franco Masera

 

FOR ADMISSIONS:

Phone :+39 06 94800183
Email : info@linkinternational.eu

 

The Master’s degree in International Business Management aims to shape professionals able to work in an internationally oriented market through the transmission of knowledge and skills related to business management and business consulting. The Master’s degree program allows the students to acquire advanced instruments and methodologies in the managerial, financial and entrepreneurial fields, with a strong orientation to the international market, by promoting the development of strategic planning skills, programming, control and problem solving in the business context.
Small and large companies, banks and Public Administration represent potential employment opportunities for students at the end of their training path. The Master’s degree in Sports Economics is a particular path, unique in the Italian university system, providing the basic competences required for business management and organisation in the sporting sector.

 

PATHS:


 

Global Innovative Enterpreneurship

 

The Global, Innovative Entrepreneurship major aims to train entrepreneurs, management and international business professionals, able to best express their ability to analyze and understand the mechanisms of operation and evolution of innovative markets around the world. The proposed courses help the students learn the winning tools and the most advanced techniques to successfully start international start-ups or manage global companies. The student has the opportunity to attend innovative courses, unique for the setting and exclusive in content, strongly inspired by the experiences of prestigious international universities, such as Family Business, Innovation Management, Corporate Strategy and Governance, Business Creation, Supply Chain Management, Big Data.

 

EMPLOYMENT PROSPECTS

Graduates with a specialization in Global Innovative Enterpreneurship work with entrepreneurial and managerial functions for the creation and development of entrepreneurial activities in a logic of globalized and innovative contexts.
The typical work functions can concern the creation and development of personal business activities and the management of companies operating in the economic context in innovative and globalized sectors.

 

  • Start-upper;
  • Entrepreneurs;
  • Advanced professional figures with the qualifications of an industry analyst;
  • Business developer;
  • Expert in business strategy;
  • Business consultant;
  • Manager of intellectual property rights;
  • Expert in technology transfer and procurement;
  • Innovative and global companies manager.

 

WORKSHOPS

Workshop on global companies (often "invisible")

The laboratory aims to deepen the management problems and to experiment with the tools used by global companies with reference to the fiscal and financial aspects and to those related to intercompany transactions.

 

Workshop on Business Digitization

The Business Digitization workshop aims to provide students with useful operational tools related to the issues concerning the introduction of digital technologies in the various functions and organizational units of companies, also for the relations with external parties (suppliers, customers, sources of knowledge, technology providers).

 

Start-up Workshop

The Laboratory aims to allow the student to work on the business creation initiatives design, addressing the different aspects: fiscal, legal and financial, organizational, productive, commercial, logistical and distributional.

 

 * View ECTS Guide


 

Financial management

 

The major in Financial Management aims to train professionals in finance and international taxation, able to deal with the financial management of the company, predicting and analyzing the financial needs and growth strategies, as well as the management of the fiscal aspects of the entrepreneurial activity in geographically diverse scenarios and country systems.

The student has the opportunity to attend innovative courses, unique for the setting and exclusive content, such as Behavioral Finance, Fiscal and Financial Planning and Transfer Pricing, strongly inspired by the experiences of prestigious international universities.

 

EMPLOYMENT PROSPECTS

Graduates with a specialization in Financial Management operate with entrepreneurial, consulting, professional and managerial functions for the definition and resolution of financing problems in the birth and development phases of the company, in the logic of activating relationships with banking and financial operators and management of the aspects of taxation, from a national and international point of view.

  • Finance function in medium-large companies of any sector;
  • Public administration;
  • Financial Intermediaries;
  • Supervisory institutions of the banking and financial system at national and international level;
  • Financial Manager, Consulting firms.

 

WORKSHOPS

“Trading Lab” Workshop

The workshop aims to provide the student with tools and methodologies to operate in the financial markets, experimenting with the use of specific trading platforms for trading activities.

 

Workshop on Business Digitization

The Business Digitization workshop aims to provide students with useful operational tools related to the issues concerning the introduction of digital technologies in the various functions and organizational units of companies, also for the relations with external parties (suppliers, customers, sources of knowledge, technology providers).

 

Start-up Workshop

The Laboratory aims to allow the student to work on the business creation initiatives design, addressing the different aspects: tax, legal and financial, organizational, productive, commercial, logistical and distributional.

 

* View ECTS Guide


 

Marketing & brand management

 

The major in Marketing & Brand Management aims to train marketing and management professionals, able to analyze and predict the behavior of the consumer, to use the most advanced brand management tools, to enhance the corporate identity in international markets, to conceive “Glocal” products, to be able to compete in geographically diverse scenarios and country systems, with the most advanced tools of contemporary marketing. The student has the opportunity to attend innovative courses, unique for the setting and exclusive content, such as Advanced Marketing, Behavioral Marketing, Brand Management and Media Marketing, strongly inspired by the experiences of prestigious international universities.

 

EMPLOYMENT PROSPECTS

Graduates with a specialization in Marketing and Brand Management work in the Marketing area, in the field of producing goods or services or in communication agencies, in the area of processes related to the relationship between the company and the market.

  • Product manager;
  • Brand manager;
  • Trade and retail manager;
  • Supply chain manager;
  • Customer relationship manager;
  • Marketing analyst;
  • Communication specialist key.

 

WORKSHOPS

Workshop on Media Marketing

The Media Marketing workshop was founded with the aim of providing solid knowledge on the issues related to solutions and media tools used for marketing (in collaboration with the Digital Administration and Social Innovation Center).

 

Workshop on Business Digitization

The Business Digitization workshop aims to provide students with useful operational tools related to the issues concerning the introduction of digital technologies in the various functions and organizational units of companies, also for the relations with external parties (suppliers, customers, sources of knowledge, technology providers).

 

Start-up Workshop

The Laboratory aims to allow the student to work on the business creation initiatives design, addressing the different aspects: tax, legal and financial, organizational, productive, commercial, logistical and distributional.

 

* View ECTS Guide


 

Sports Business Management

 

The major in Sport Business Management is unique in the Italian academic scene because it incorporates highly specialized courses concerning the sports sector into a Master's Degree in Business Management.
The stated purpose is to train highly specialized professionals for the national and international context in which the contemporary sporting world is located; the skills necessary to enhance the economic and social benefits of sports, capturing its complexity and prismaticity.
The analysis of the strategic and political sports profiles, the deepening of the juridical, financial and organizational aspects, the philosophical and sociological contextualization of the phenomenon not only allow to provide the correct key to interpret the sports business, but they also promote a real managerial culture specific to the sports system.

 

EMPLOYMENT PROSPECTS

The major in Economics and Sports Policies flanks the basic subjects of the Master’s Degree in International Business Economics, with teachings mainly activated to transfer the specific skills of management and sport law, to fully understand the peculiarities of national and international sports organizations, their models of governance and economic and financial management and more generally the prospects of a sector in constant and uninterrupted growth.

The figures that the Course aims to form are:

  • Managers of national and international sports bodies;
  • Top managers and consultants for public institutions in the field of economics and sports policies;
  • Managers of associations and sports clubs;
  • Organizers and managers of sports events;
  • Manager of public and private sports facilities;
  • Manager of professional athletes.

 

WORKSHOPS

Workshop on Sports Diplomacy

 

Workshop on Preparation of an Olympic Dossier

Through gradual in-depth sessions, the different forms of fraud are presented to the student's attention, simulating the dispute, the subsequent investigation and the solution adopted by the judicial institution.

 

Workshop on Football Game Order

The workshop aims to transfer the norms and the economic and financial theories in the specialist field of football clubs (eg. A.S. Roma), considering the complex relationship with the footballer in terms of remuneration, insurance and social security. The Link Campus University student is called to wear the jacket of the sports manager and to deal with economic and extra-sporting aspects in simulations that give him/her tasks related to the management of the structure and the functioning of the sports club; alternatively, the student takes on the role of footballers agent managing economic and administrative relations with reference to the internal organizational rules of F.I.G.C. on membership and transfers.

 

Workshop on Sports Marketing

The Sports Marketing workshop allows students to transfer the knowledge acquired during the Master’s Degree in Sport Economics of the Link Campus University in simulations concerning the promotion and organization of national and international sports events.

The student must plan company strategies that combine controllable factors (eg compensation, sponsorships, advertising, awards, etc.) with the specificities and mutability of market conditions (eg sales percentages) and contingencies (eg withdrawal of an athlete from the competition) to satisfy current and potential clients and to make the company realize an adequate profit.

 

 * View ECTS Guide

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