TECHNOLOGIES AND CODES OF COMMUNICATION

 

Course Code: LM-59
Dean: Michele Abrusci

 

FOR ADMISSIONS:

Phone :+39 06 94800190
Email : info@linkinternational.eu

 

The Master's Degree in Technologies and Codes of Communication aims to train graduates able to operate in the field of communication in companies and public administrations, as well as professionals capable of designing and creating contents, products and services for radio, television, film, video games, audiovisual and multimedia publishing industries but, above all, for the world of the production of digital applications and services.
Mastering new languages and new communicative metaphors becomes a crucial competitive advantage.
Transferring these skills is the goal of the Master’s degree in Technologies and Codes of Communication.

 


 

Interaction Design

 

Programme leader: Michele Abrusci
Coordinator: Eliseo Sciarretta

 

The educational offer of the major in Interaction Design is based on the awareness that the complexity reached by the communicative dimension, mediated by digital technologies, gives to the first Paul Watzlawick’s axiom "One cannot not communicate" a wider meaning. In this context, every gesture performed takes on communicative value as such and, above all, leaves a trace, a residue, more or less digital, made up of data and information that power the information pollution with which we are confronted daily.

The study plan aims to provide students with the theoretical and practical skills related to the communication and languages ​​of digital and interactive media. In particular, it focuses on the complex pool of technical, scientific, creative and productive knowledge necessary for the design, implementation, evaluation and enhancement of interactive products.

 

EMPLOYMENT PROSPECTS

The outgoing profile is that of a professional expert in the field of digital innovation, with particular skills in processing and preparing new communication formats, which characterize the scenarios of modern communication networks.
Graduates will be able to apply for the public sector and the business world in which they can fill roles such as:

  • Communication and digital marketing consultant;
  • Author and content editor in the field of audiovisual, multimedia and trans-media productions;
  • Designer of interactive products and services;
  • Interaction Designer;
  • User Experience Designer;
  • Art Director;
  • Web & Mobile Designer, expert in the creation and implementation of solutions for web, mobile and ubiquitous platforms.

 

Graduates acquire skills such that they will be able to hold high responsibility functions in the field of management of teams engaged in the development of applications, games and innovative services with high technological content, in the promotion and marketing of digital products, in the evaluation of the user experience in digital or interactive contexts.

They will also be able to use the knowledge and skills acquired during their studies to start their own entrepreneurial process in the various communication sectors, linked to interactive, multimedia and video games products.

 

TEACHING METHODOLOGY AND STUDY PLAN

The study plan integrates in a synergic way technical-specialized teachings with the humanistic ones, in order to guarantee interdisciplinary preparation to the students.
The training activities are designed to offer a solid theoretical education in the field of communication, with particular reference to sociological processes and media languages.
Furthermore, the numerous workshop experiences contribute to the development of practical skills, aimed at learning techniques and tools useful for completing the students' professional profile.
The participation of the sector professionals, who will share their experience with the students, is planned in order to guarantee vocational training focused on the market needs.
During the second semester of the second year, a professional internship is compulsory for students in companies, institutions, or communication agencies.

 

WORKSHOPS

Serious Game e Gamification

The workshop offers to the students the opportunity to follow the entire process of the designing of a Serious Game or a gamified System, from the conception (problem definition, target analysis, goal clarification) to prototyping and playtesting.

Elements of visual communication

Within’ the workshop the use of image editing tools (Photoshop and Illustrator) is deepened, in order to make students ready to face such requests, among the most common in the world of digital communication.

New entrepreneurship for the creative industry

The workshop intends to experiment with the tools and techniques that can promote the creation and launch of a product and the related company. The activities cover the entire supply chain, starting from the strategies for product design to the financing instruments and marketing plans.

Multimedia installations

The workshop deals with the project and implementation aspects of the interactive design applied to the creation of installations for the exhibit, for the enhancement of cultural heritage and for performative spaces, also through the acquisition of skills in the use of hardware and software tools.

Internet of Things (IoT)

The laboratory enables students to integrate theoretical knowledge about the Internet of Things with the main digital craft tools, in order to allow them to design real intelligent objects.

 


 

Game development, marketing and communication

 

Programme leader: Michele Abrusci
Coordinator: Eliseo Sciarretta
Coordinator of the major: Marco Accordi Rickards

 

The study plan offers the possibility of consolidating a heterogeneous skills base, addressing the creative and productive specificities of the gaming sector, in view of the commercial and business needs required by today's market. The graduate acquires a complete vision of the different functional dimensions typical of the video game, exploring subjects related to product development, promotion, enhancement and the eSport frontier.

The major is carried out in collaboration with VIGAMUS Academy and avails itself of the collaboration of leading companies in the video game sector, which at the end of this Master’s degree will offer students opportunities for internship placement and subsequent collaborations.

The connection between the Master's Degree Course and the world of work is very close and fruitful: the teaching staff is in fact composed of professionals inserted in the games industry with important managerial and technical positions, who share their experience through case histories and studies. The study plan integrates the frontal teaching with thematic workshops aimed at experimenting the realities of the world of development studios and large publishers, as well as the challenges of a constantly changing system.

The lessons are carried out exploring concepts derived from the most common and successful business practices. Theoretical knowledge is accompanied by practical exercises in such a way that students can apply the experience gained within the course. The major in Game Development, Marketing and Communication allows them to acquire a professional mindset so that they can permanently enter the world of work.

 

EMPLOYMENT PROSPECTS


The outgoing profile is that of an experienced professional skilled in competently managing the video game applications sector, with particular ability to create, develop and promote digital entertainment-oriented products.
Graduates will be able to fill different roles in the video game industry:

  • Digital communication consultant for the video game sector;
  • Game Designer;
  • User Experience Designer, for the designing of the user experience in the cross-media game declinations;
  • Expert in localization of video game products;
  • Transmedia Storyteller;
  • Marketing expert for product promotion and distribution;
  • Expert communicator for sector newspapers;
  • Organizer of promotional events and dedicated fairs.

 

Graduates acquire skills such that they will be able to hold high responsibility functions in the field of management of teams engaged in the development of applications, games and innovative services with high technological content, in the promotion and marketing of digital products, in the evaluation of the user experience in digital or interactive contexts.
They will also be able to use the knowledge and skills acquired during their studies to start their own entrepreneurial process in the various communication sectors, linked to interactive, multimedia and video games products.

 

TEACHING METHODOLOGY AND STUDY PLAN

The study plan integrates in a synergic way technical-specialized teachings with the humanistic ones, in order to guarantee interdisciplinary preparation to the students.
The training activities are designed to offer a solid theoretical education in the field of communication, with particular reference to sociological processes and media languages.
Furthermore, the numerous workshop experiences contribute to the development of practical skills, aimed at learning techniques and tools useful for completing the students' professional profile.
The participation of the sector professionals, who will share their experience with the students, is planned in order to guarantee vocational training focused on the market needs.
During the second semester of the second year, a professional internship is compulsory for students in companies, institutions, or communication agencies.

 

WORKSHOPS

The workshops simulate the dynamics of the professional fields related to the video game industry.

Serious Game e Gamification

The workshop offers to the students the opportunity to follow the entire process of the designing of a Serious Game or a gamified System, from the conception (problem definition, target analysis, goal clarification) to prototyping and playtesting.

Game publishing

The student has the opportunity to acquire, through direct experience, the skills related to the publication of video games on the market, learning the logic that governs the gaming economy and experimenting with the tools used in the various functional areas by global video game publishers.

Art & animation

Resuming the experience of Renaissance art workshops, it is aimed at developing that artistic sensibility linked to traditional and 3D drawing and animation, combining the rules and universal styles of the masters with the modern applications of gaming and virtual reality.

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