TECHNOLOGIES, CODES
AND COMMUNICATION

 

Course Code: LM-59
Dean: Michele Abrusci

 

FOR ADMISSIONS:

Phone :+39 06 94800190
Email : info@linkinternational.eu

 

The Course in Technologies, Codes and Communication favors an in-depth study on the designing and implementation of innovative contents, products and services applicable to digital communication.

 

It offers two different curricula:

INTERACTION DESIGN:
An ad hoc training to master new languages and technologies for a wide range of applications.

 

GAME DEVELOPMENT, MARKETING AND COMMUNICATION:
An ad hoc training to develop and strengthen heterogeneous core competencies, while focusing on creation and production peculiarities of the gaming sector.


 

Interaction Design

 

This educational path is grounded on the awareness that Paul Watzlawick’s first axiom - according to which “people cannot avoid to communicate” - is currently valid to a much broader extent than in the past, due to complexities of the modern communication dimension, as mediated by digital technologies. In such a context, each single performed act acquires a significance in communication terms and, what really matters, leaves a trace behind, a sign, of a more or less digital nature, made up of data and information that contribute to the daily information pollution.

 

In this framework students gain both theoretical and practical competences on communication and digital and interactive media languages. In detail, the course focuses on the complex pool of technical, scientific, creative and productive knowledges required to design, create, assess and promote interactive products.

Professional opportunities

Expert professionals in the field of digital innovation, with the specific ability to design and create new communication formats, applicable to the modern communication networks scenarios.

 

By the public sector and/or the entrepreneurial dimension master graduates can perform the following roles:

  • Consultant on communication and digital marketing;
  • Author and editor of contents for audiovisual, multimedia and trans-media productions;
  • Planner of interactive products and services;
  • Interaction Designer;
  • User Experience Designer;
  • Art Director;
  • Web & Mobile Designer, specialized in the devising and implementation of solutions applicable to web, mobile and ubique platforms.

Master graduates in Interaction Design are also apt to hold high-responsibility functions in the management of teams dealing with the development of applications, games and innovative services with a relevant technological component, with promotion and marketing activities vis-à-vis digital products and with the assessment of users’ experience in digital/interactive contexts.

 

They could also make the most of acquired knowledge and competences by setting up their own business in the various communication sectors related to interactive, multimedia and video gaming products.


 

Game development, marketing and communication

 

The Course offers the possibility to develop and strengthen a wide range of heterogeneous core competencies, while focusing on creation and production peculiarities of the gaming sector, in view of commercial and entrepreneurial demands from the current markets. Graduates acquire a broad overview of the multiple dimensions of video gaming, exploring subjects related to the development of products, their launching, their promotion and the eSport frontier.

 

The curriculum is managed by Link Campus in cooperation with VIGAMUS Academy as well as with leading enterprises in the video gaming sector that, at the end of the academic path, will offer internship opportunities and further potential collaborations.
The link between the Master Degree’s Course and the professional environment proves to be extremely close and productive: the teaching staff is in fact made up of professionals - performing managerial and technical roles in the game industry sector - who share their concrete experiences through case history and studies.

 

A traditional teaching approach is combined with thematic laboratories aimed at testing the dimensions of development studies and relevant publishers, along with tackling the challenges of a constantly-evolving system. Lecturers analyse concepts deriving from the most common and successful entrepreneurial practices. Theoretical knowledge is associated with practical exercises so that students feel encouraged to apply the competences acquired during the course. The curriculum triggers a specific forma mentis enabling students to swiftly access the professional environment.

Professional opportunities

Graduates gain the profile of professionals who show expertise and capability to effectively handle the whole production chain of video gaming applications, with the specific competence to design, develop and promote entertainment-oriented digital products.

 

In the framework of such production chain they become apt to hold different functions:

  • Consultant on digital communication for the video gaming field;
  • Game Designer;
  • User Experience Designer for planning users’ experience in the cross-media game declinations;
  • Expert in managing the localization of video gaming products;
  • Trans-media Storyteller;
  • Expert in marketing for the promotion and distribution of products;
  • Expert communicator for sector newspapers;
  • Organizer of promotional events and dedicated exhibitions.

Master Graduates in Game Development, Marketing and Communication are also in the position to hold high-responsibility functions in the management of teams dealing with the development of applications, games and innovative services with a relevant technological component, with promotion and marketing activities vis-à-vis digital products and with the assessment of users’ experience in digital/interactive contexts.

 

They could also make the most of acquired knowledge and competences by setting up their own business in the various communication sectors related to interactive, multimedia and video gaming products.

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