This educational path is grounded on the awareness that Paul Watzlawick’s first axiom - according to which “people cannot avoid to communicate” - is currently valid to a much broader extent than in the past, due to complexities of the modern communication dimension, as mediated by digital technologies. In such a context, each single performed act acquires a significance in communication terms and, what really matters, leaves a trace behind, a sign, of a more or less digital nature, made up of data and information that contribute to the daily information pollution.
In this framework students gain both theoretical and practical competences on communication and digital and interactive media languages. In detail, the course focuses on the complex pool of technical, scientific, creative and productive knowledges required to design, create, assess and promote interactive products.
Expert professionals in the field of digital innovation, with the specific ability to design and create new communication formats, applicable to the modern communication networks scenarios.
By the public sector and/or the entrepreneurial dimension master graduates can perform the following roles:
- Consultant on communication and digital marketing;
- Author and editor of contents for audiovisual, multimedia and trans-media productions;
- Planner of interactive products and services;
- Interaction Designer;
- User Experience Designer;
- Art Director;
- Web & Mobile Designer, specialized in the devising and implementation of solutions applicable to web, mobile and ubique platforms.
Master graduates in Interaction Design are also apt to hold high-responsibility functions in the management of teams dealing with the development of applications, games and innovative services with a relevant technological component, with promotion and marketing activities vis-à-vis digital products and with the assessment of users’ experience in digital/interactive contexts.
They could also make the most of acquired knowledge and competences by setting up their own business in the various communication sectors related to interactive, multimedia and video gaming products.