The Course in Innovative Technologies for Digital Communication enables students to acquire both theoretical and practical competences to devise interactive solutions (digital applications, web sites et cetera), applicable to different contexts.
Innovation and Digital
A society where individuals interact by the means of a growing number of digital applications and different technologies needs to access services that can fulfill users' requirements according to a beneficial and users-friendly modality.
The Course is oriented towards a multidisciplinary education from the users' point of view throughout all the various stages of digital applications-planning. These phases include needs-identification of specific target users, the creation of an application prototype, the assessment of users-friendliness and a promotional stage through digital channels.
An extensive and integrated knowledge of the main social research techniques and methodologies to assess users' needs (by the means of interviews, focus groups, questionnaires, interactive workshops et cetera) and to analyze available digital technologies (the “mobile” ones as well as, out of example, those linked to the Internet of Things, Artificial Intelligence and Big Data) represents the real added value of this specific curriculum.
- Innovation Strategist: assesses what is already available market wise, spotting what users really need and, on such a basis, identifying the best interaction experience from users' point of view;
- User Experience Designer: creates prototypes of digital applications, defining their functionality and organization, designing the graphical component and visual identity, while cross-checking such aspects with potential final users.
- Social Media Manager: chooses the most appropriate communication modalities per each created digital application, identifying the channels of reference for target users and specifically determining the extent of social networks’ utilization in the framework of a broader communication strategy.
The range of professional chances is thus linked to the human and social spheres of digital applications-planning as well as to users’ experience that inspires the same planning.
Nowadays the demand - from small and huge enterprises and agencies active in the field of digital services - for professionals who are able to devise digital applications “for” the society and “with” the society is increasingly growing. Till a few years ago the entrepreneurial dimension was mostly looking for professionals with a technical and informatic profile. Currently, the key priority seems the integration of potential final users’ point of view into a real product that they will be purchasing and using so that Innovation Strategists, User Experience Designers and Social Media Managers prove to be the most required and widespread professional figures. They have the comparative advantage of being well-aware of different features of the available technologies and digital devices, while at the same time managing to tailor the various digital applications to specific categories of users as well as to the users’ environment so to meet expectations and fulfill requirements.
According to a recent research carried out by Cisco Italia, in the near future enterprises will be mainly demanding profiles focused on users’ needs-based planning: almost 27% of enterprises, in fact, claims to have already planned their recruitment in the next 3 years. The very same figure has been internationally confirmed from Brazen Life which also highlights that such a request will increase by 30% over the next years. Furthermore a Crebs-sponsored research predicts that a competent planner will likely earn up to 70.000 euros per year.
Link Campus University offers the added value of a multidisciplinary education, along with opportunities for in-depth study and professional chances.
Another relevant feature is a steady cooperation with the University’s research centres. Several lecturers at the same time carry out research activities by the DASIC (Digital Administration and Social Innovation Center) that implements a range of projects focused on the application of new technologies at entrepreneurial, institutional and social levels, aiming at introducing innovation and optimization into production, administration and consumption processes.
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