Course Code: L-20
Phone :+39 06 94800190
Where did the idea of Instagram, Uber or similar innovative "startups" come from?
What cultural processes involved in phenomena like Facebook and Twitter are affecting our society?
How many things can we do with the pocket or wearable device that we always carry with us?
What can we do to make a smartphone app easy to use?
The Bachelor’s degree in Digital Communication of Link Campus University lays the theoretical and practical basis for the training of professional figures capable of answering such questions, through the use of methodologies and tools necessary to address the dynamics and demands of a complex and constantly evolving market.
Communication is the foundation of the networks, ubiquity, big data and social networks society, and it will be increasingly so in the age of robotics and artificial intelligence. Professionals specialized in the field of digital communication are indispensable in a world in which technologies evolve more and more rapidly and in which it is difficult to distinguish a "digital" economy from the more general economic and social ecosystem. It is equally difficult to imagine a service or a product without communication, that is without the set of information and tools that allow not only to implement it, but also to make it known, exchanged and improved.
The Bachelor’s degree in Digital Communication aims to create new skills capable of facing these challenges, in a society in constant revolution, crisis and regeneration. The theoretical study is aimed at the knowledge of the world success stories related to the processes that are revolutionizing job searching, transport and tourism (such as sharing economy platforms including LinkedIn, AirBnb, Uber, Booking), to the last frontiers in the fields of digital entertainment and production and distribution of contents also in streaming (Netflix, YouTube and Spotify services), as well as to the social impacts of technologies on the creation of new models in politics, culture, scientific communication, advertising (Facebook, Google, Instagram) and in publishing.
The teachings will be integrated with the practical experience of educational workshops, which, from a multidisciplinary perspective, offer students the opportunity to experiment with working techniques, analysis methodologies and operational projects management practices, accompanying students through designing and prototyping activities, in the process of transforming an idea into an entrepreneurial product.
The Bachelor’s Degree in Digital Communication trains professionals able to manage different types of highly specialized activities that today the advent of digital sets in the world of communication and that currently, both in the Italian and in the international scene, are not yet covered.
In particular, at the end of the three-year course the students will not only have acquired a preparation that enables them to analyze the main products of the cultural industry (with particular reference to the field of new media) and to understand the paradigms and languages of digital communication, but will also be able to carry out design activities in various sectors of the digital cultural industry.
At the end of the course of study, the in-depth knowledge of the main Information and Communication Technologies (ICT - Information and Communication Technology) will enable students to work in the definition of digital systems that use the most suitable technologies for the context in which these systems will be implemented. The course will also offer specific skills to devise, design and evaluate contents, services and formats for the different types of digital and multimedia media, in order to enable the creation of products that are consistent with the needs and desires of future users.
The study of means of communication such as social media and of other technologies and tools used in the digital marketing world will also allow students to work in the definition of marketing campaigns for companies and institutions and at the same time will offer them a preparation that will enable them to make their own entrepreneurial initiatives (for example, innovative start-ups). Furthermore, transversal skills in the world of communication will allow students to work, at the end of the three-year course, in defining communication plans for products and services on the market, in order to build effective strategies capable of reaching the chosen target.
Students will have the opportunity to work independently within different business realities, within institutions or public administrations, or by creating personal business realities that develop ideas and projects in a professional manner.
Students who will graduate in Digital Communication will be able to hold the following professional positions:
- Digital Marketing Manager, is responsible for the development, implementation and execution of strategic marketing plans for the entire organization in order to attract potential customers and keep the existing ones.
- Digital Account & Project Manager, with technical and design skills has the role of guiding the customer and developing proposals, including creative ones.
- Digital Copy, deals with the preparation of content for different types of services and digital devices.
- (Transmedia) Editor, deals with producing content in the various sectors of audiovisual, multimedia and transmedia production.
- Interactive Storyteller, deals with creating the setting and characters of a narrative path, which the reader or user experiences through a unique story based on different types of interactions.
- Digital Planner, with the ability to manage technological platforms, is a strategic consultant for the customer.
- Digital Content Activator, manages digital communication channels for brands that already have a profile and deals with strategic planning through digital platforms with planned activities
- Digital PR, deals with those activities to promote products, services, projects or events of a company through digital tools.
- Digital Researcher / Analyst, specialized in the management of metrics and data specific to the digital world (Internet traffic, Big Data, CRM, Social Media Data).
- Digital Sales, deals with identifying the most suitable strategies for the sale of specific content or products through digital tools.
- Digital Strategist, is able to create the strategy of the campaign in the agency in a transmedia and multichannel perspective.
- Digital Marketing Specialist (SEM, SEO and Social Media), deals with optimizing websites, planning and managing Link Building and Link Baiting campaigns, drafting content for blog pages, sections and articles, using SEO copywriting techniques and changing the style according to the type of text.
- E-commerce Manager, is in charge of defining the most suitable strategies for the sale of products and services of different kinds online, by identifying the specific tools available.
- Buying Specialist, deals with the identification of the most effective sales techniques based on the specific product.
- Mobile Specialist, is an expert in the mobile world, is able to predict how to use this tool based on specific objectives, through the design of easily accessible products and services.
- Reputation Manager, deals with identifying the online reputation of a specific product or service, also identifying the most suitable techniques for its improvement.
- User Experience Designer, deals with designing digital products and services in different application areas taking into account the needs and desires of their real users.
- IoT Designer, deals specifically with the design of Internet of Thing systems and the definition of the related user experience.
The study plan integrates frontal teaching with thematic workshops that aim to experiment with working techniques, analysis methodologies and operational projects management practices. These workshops offer students the possibility of acquiring transversal knowledge, useful both for the project works that are the subject of the exams related to numerous courses that are part of the study plan, and for the world of work.
Promoting and communicating a digital service
Within the workshop practical exercises and simulations are proposed to allow students to understand how to best promote digital products and services.
Writing for the Web
The workshop aims to experiment with different styles of creative writing for the web, adapting them to different formats and communication needs. Students will work on writing different texts: articles, posts, reviews, newsletters, emails, etc.
Structuring an effective presentation
The workshop aims to let the students experience the main techniques to achieve an impeccable presentation, both for university and work purposes (pitch). In particular, some of the most used tools like PowerPoint will be presented and discussed in depth.
Communicating on social media
The workshop is aimed at experimenting with the main social media, with the purpose of understanding the differences on a specific level for a communication that is always effective and targeted towards the context.
Designing a digital service
The workshop offers the opportunity to put into practice the knowledge learned in the field of Human Computer Interaction and to follow the entire design cycle of a digital product or service.
Each workshop is developed during 5 meetings, each lasting 3 hours, for a total of 15 hours. Inside the University there are 8 classrooms exclusively dedicated to these workshop activities. The spaces in which the workshops take place are to be understood as dynamic and multi-functional, reconfigurable over time based on the different emerging needs.
They are provided with numerous equipment, including:
- Windows and Mac desktop computers and laptops;
- Android tablets;
- Professional cameras;
- Video cameras;
- TV screens;
- Prototyping tools and equipment for usability tests;
- Collaborative work tables;
- Black boards.
The contribution of experts in the sector and the interaction with the University's research centers are constant within the workshops.
In particular, the DASIC (Digital Administration and Social Innovation Center) deals with the design of new systems and services in different application areas, through the use of ICT (Information and Communication Technology) as a tool capable of bringing innovation and optimization.
COMMUNICATION & INNOVATION
The students will acquire the following skills:
- Understanding of the digital communication’s paradigms and languages;
- Definition and processing of new contents and formats destined to the entertainment’s sector;
- Designing of digital and multimedia products, services and contents;
- Market’s and digital economics’ trends analysis;
- New entrepreneurial projects’ management and processing of business modules.
The Digital Communication Bachelor of Arts Program offers to all students many professional outlooks:
- Communication and marketing consultants for private and state entities;
- Contents’ editors and authors within the audio visual, multimedia and trans-media productions;
- Entrepreneurs in the fields of communication, culture and creativity;
- Products’ designers and interactive services;
- Professional figures within the field of digital communication. For example, Social Media Manager and SEO and SEM experts.
The Bachelor’s Degree in Digital Communication, majoring in Gaming, shapes professional figures able to work in the games industry at international level, allowing them to become specialised in different areas of the sector, including both the design and development and communication and marketing.
Students acquire specific competences related to the creation of videogame products, as well as to the ability of properly placing them within an ever-changing market.
The course is carried out in collaboration with Vigamus, the only Museum of Videogames in Italy.
ASK FOR MORE INFORMATION?