For Admission
Course Code: L-20
Dean: Prof. Carlo Medaglia
The Link Campus University’s Digital Communication Major creates professional leaders within the fields of radio, television, cinema, audio visual, multimedia editors. And, more importantly, within the fields of digital application and services’ productions.
All courses are taught in English.
The students will acquire the following skills:
- Understanding of the digital communication’s paradigms and languages;
- definition and processing of new contents and formats destined to the entertainment’s sector;
- designing of digital and multimedia products, services and contents;
- market’s and digital economics’ trends analysis
- new entrepreneurial projects’ management and processing of business modules.
The Digital Communication Bachelor of Arts Program offers to all students many professional outlooks:
- Communication and marketing consultants for private and state entities;
- contents’ editors and authors within the audio visual, multimedia and trans-media productions;
- entrepreneurs in the fields of communication, culture and creativity;
- products’ designers and interactive services;
- professional figures within the field of digital communication. For example, Social Media Manager and SEO and SEM experts.
Study Plan of the Course
| Subject | Credits |
| First Year | |
| Treatment of digital content | 12 |
| Sociology of Communication | 6 |
| History of communication and media | 6 |
| Theory and techniques of language | 12 |
| Sound Design | 9 |
| Info and Art-tainament I (Digital & Interacting Story Telling) | 9 |
| Performing Arts and Multimedia |
6
|
| Second Year | |
| Digital Entertainment Integrated Course | 6 |
| Public Speaking | 9 |
| Art & Info-tainment and II Trans-media storytelling | 7 |
| Theory and technique of digital media I | 10 |
| Economics and Management of Cultural and digital Enterprises | 6 |
| Cognitive Psychology | 9 |
| Third Year | |
| Internet and social media management studies | 6 |
| Digital Television | 6 |
| Design of content and services for digital media | 6 |
| Marketing strategies of digital product | 6 |
| Creative Writing for the media | 6 |
| Theories and techniques of digital Media | 7 |
| Electives (a maximum of two exams) | 12 |
| Language Skills | 6 |
| Skills | 3 |
| Internship | 4 |
| Final Exam | 5 |
| Total CFU | 180 |